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2025 with Pure Ocean: a year of mobilization and impact

2025 with Pure Ocean: a year of mobilization and impact ⤵️

This year, thanks to the commitment of 122 donors, we raised over 1 million euros for science!

THANK YOU – because of you, we are advancing scientific research for our blue lung 🩵

Highlights of the year alongside you:

🏆 6 new projects supported: ALT-Waste, Birds on Sticks, AquaMAP, Rimiomics, Fish on the Move, SymbioSwap.

🗑 110,000 liters of waste collected,

💧 thanks to the 3,000 participants in the La Goutte Bleue challenge!

🎉 41 events organized to bring people together, raise awareness, and shine a spotlight on ocean conservation!

👥 Over 5,000 participants reached

📲 27,000 followers joining us on this journey!

Every number tells a story: of mobilized communities, innovative solutions to protect the ocean, and a collective momentum that keeps growing.

🌟 2025 proves one thing: acting for the ocean is not an individual mission – it’s together that we make a difference.

So, are you ready to dive in with us for 2026?

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How do you fight what you can’t see?

❌ How do you fight what you can't see?

In recent weeks, the Shein scandal has once again highlighted the dark side of fast fashion:

massive overproduction on the other side of the world, opaque and unethical practices, chemical substances, and clothes designed not to last.

‼️ And the disaster doesn’t stop at our closets.

In Accra, Ghana, the largest second-hand clothing market in the world receives 15 million garments each week from Northern countries. 🐢 A large portion is unsellable and ends up in the Korle Lagoon, polluting the seabed, destroying turtle habitats, and severely impacting the lives of local residents by contaminating their environment and threatening their livelihoods.

You’ve probably seen the images of beaches overrun with clothes—now imagine everything under the water…

➡️ And yet we do nothing. Why?

From the surface, this underwater pollution is invisible.

When a phenomenon cannot be seen, measured, or quantified…

👉 it does not exist in the eyes of policymakers.

In short: no data = no problem.

Yet the urgency is very real.

This is where science and technology make a difference.

The ALT-Waste project, supported by Pure Ocean, uses an autonomous underwater robot to map this textile pollution and measure its real impact on biodiversity.

💙 Join Pure Ocean and support the research that reveals the invisible.

👉 Learn more about the project: https://www.pure-ocean.org/nos-projets/alt-waste/

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They grow a centimetre a year… but can die within a few days.

They grow a centimetre a year... but can die within a few days.

Red gorgonians are among the most structuring organisms in the Mediterranean.

These colonies of animals form true underwater forests, providing shelter for a multitude of species: fish, sponges, crustaceans, nudibranchs, starfish…

By filtering the water, this engineering species creates conditions that favor the development of coralligenous habitats, a unique landscape in the Mediterranean.

But these spectacular animals have a weakness:

When the water is too warm for too long, their tissue becomes fragile.

During marine heatwaves, entire sections of gorgonians develop necrotic areas within days, and some populations suffer massive mortality.

The BUFFER project, supported by Pure Ocean, aims to understand why some colonies survive while others do not.

By studying their genetics, Jean Baptiste Ledoux and his team hope to provide new management strategies for the National Park and give these emblematic underwater forests a chance to thrive.

Protecting gorgonians means preserving the Mediterranean we love.

Learn more: https://www.pure-ocean.org/nos-projets/buffer/

Crédit photo Septentrion Environnement

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What an evening!

What en evening!

250 of you joined us for Ocean Night: an evening full of emotion, energy, and your commitment!

We were able to share the year’s review with you, our actions, and the impact of the projects we support… everything your support makes possible.

This year, the theme was Brazil, to immerse you in our new Pure Ocean Documentary: Flor Do Mar.

And you played along… what an atmosphere!

🙏 Thank you to Audrey Ogereau and Erwan Le Roux, our two ambassadors, for sharing their experiences in close contact with the ocean.

🎬 Thank you to Roxane and Ugo from the duo Zeke Film for this exceptional film. A huge BRAVO! We are extremely proud to have shared Francimeire’s story and her Regen Ocean Farms project through such a powerful narrative and breathtaking images!

🥁 Thank you to Lil Nascimento and the entire Soul Brasileira team for closing this Brazilian presentation with a batucada that made the room come alive and led us straight into the cocktail reception.

🍽️ And thank you to La Table de Cana for this warm cocktail that extended the magic of the evening.

And a HUGE thank you to Banque Populaire Méditerranée, Sabine Calba, and her amazing team for their welcome and invaluable help in organizing the event.

THANK YOU to each and every one of you for your smiles, your energy, your presence, and your precious support that advances scientific research for the ocean.

🩵 We couldn’t have hoped for a better way to close the year with you.

We are thrilled and already looking forward to seeing you again next year.

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That’s it: we’re online!

Flor Do Mar is now online!

The entire team is incredibly proud and happy to share this project we’ve been working on for months!

After an emotional preview at Ocean Night last night, you can finally discover our new Pure Ocean Documentary.

Flor do Mar tells the story of men and women from the Brazilian coast who are regenerating the ocean through artisanal seaweed farming, while strengthening the local economy and breathing new life into coastal communities.

An emblematic project: Regen Ocean Farms, winner of our 2024 call for projects, led by Francimeire Costa from the BKK Institute.

BRAVO to Francimeire Costa, heroine of this story and of everyday life. Thank you for this exceptional initiative and your limitless commitment, which is guiding entire villages toward a better future!

Innovation, resilience, female leadership, science, and fieldwork: this film shows that another path is possible… and that it already exists!

Directed by Zeke Film, the talented duo Roxane Perrot and Ugo Isoard, THANK YOU for these incredible images and this work that puts emotion at the forefront.

Thanks to the BKK Institute for all their help and support during the filming.

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What if this Friday, the ocean came before your wishlist?

What if this Friday, the ocean came before your wishlist?

As you know, overconsumption has harmful consequences for our environment and its animals. Plastic pollution, resource overexploitation, CO₂ emissions from production and transport—the list goes on.

So don’t let aggressive promotions decide for you: make a gesture that truly matters!

❌ This Friday, don’t fill your closets…

➡️ Fill the ocean with life! By making a donation, every euro supports young researchers working on the scientific innovations of tomorrow.

Instead of buying:

👖 One pair of pants, you’ll fund one hour of scientific research

❄️ One fridge, one day of research

📺 One plasma screen, one underwater ROV to discover new species!

Every euro spent can make a difference. Support science by contributing to concrete projects.

💙 And on top of that, it’s tax-deductible! This Friday, choose Blue Friday 👊

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Pure Ocean Documentary #2 – Official teaser

Pure Ocean Documentary #2: Flor do Mar - Official teaser

📅 First screening: Wednesday, December 3, during our Ocean Night.

Today, the ocean is facing an unprecedented crisis.

And it is coastal communities, already vulnerable, who are paying the highest price.

Beneath the surface, everything remains invisible.

How can we protect what we cannot see?

In Brazil, a new voice is rising: that of men and women who are reinventing their connection with life.

Among them is Francimeire Costa, a biologist and daughter of artisanal fishermen, who works every day to regenerate her coastline through sustainable seaweed farming.

🌿 Regen Ocean Farms, supported by Pure Ocean, shows that another path is possible:

➡️ cultivating seaweed using traditional methods

➡️ strengthening the local economy while restoring ecosystems

➡️ connecting science and communities

This documentary tells their struggle, their hopes, and the power of solutions born from the field.

👉 And what if the key lies here: learning to listen to the ocean again in order to reconnect with life?

🎥 Watch the teaser today.

🌙 Join us on December 3 to see the film in its premiere screening.

🎞️ A film directed by Roxane Perrot and Ugo Isoard of Zeke Film, in partnership with the BKK Institute, which leads the Regen Ocean Farms project.

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Bravo Dr. Jennifer Matthews!

Bravo Dr. Jennifer Matthews!

We are extremely proud to see Jennifer Matthews, leader of the Reef Reborn project, supported by Pure Ocean from 2022 to 2024, receive the NSW Premier’s Prizes for Science & Engineering – Early Career Researcher of the Year 2025.

This major award, presented by the Premier himself, recognizes scientific and technical excellence and honors researchers for their outstanding achievements.

🪸 Reef Reborn is a scientific breakthrough that makes a real difference for coral reefs.

While nearly the entire Great Barrier Reef is now threatened by warming, and the planet is facing the fourth global wave of coral bleaching, simply transplanting already doomed corals is of little use.

Natural reproduction, on the other hand, allows for genetic innovation and strengthens the long-term resilience of reefs.

🔴 The challenge: in the wild, less than 1% of coral larvae survive.

👉 Their innovation: a lipid cocktail that increases baby coral survival rates by over 46%.

The result: more genetic diversity, greater heat resistance, and more hope.

🔬 Three million larvae fed. Survival rates never seen before. Twelve new in situ experiments. A method integrated into the Australian national reef restoration plan.

A true proof of concept for restoring reefs in ways other than traditional coral transplantation.

💙 The Pure Ocean team is so proud to have supported this project from the very beginning, thanks to your support.

Because behind every innovation that protects the ocean, there are brilliant researchers… and visionary patrons who choose to fund science.

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Do you know bioinspiration?

Do you know bioinspiration?

It’s the art of observing life… to innovate.

Nature is a laboratory of engineering, adaptation, and resilience, perfected over 3.8 billion years. And beneath the surface, it still holds countless hidden solutions.

Did you know that marine sponges might hold the medicines of the future?

This is the focus of the GENESIS project, led by Camille Clerissi and supported by Pure Ocean since 2023.

Sponges are sessile animals that produce active molecules in the shadows to defend themselves and adapt to marine bacteria.

The goal of GENESIS is to identify these compounds and analyze their antibacterial activity—in other words, their antibiotic potential! By understanding their mechanisms, we may soon replicate them in the lab and create the medicines of tomorrow.

Another living model, essential for innovation!

Fascinating, isn’t it?

This is exactly what Biomim’expo 2025 celebrates, the major event on biomimicry and bioinspiration, on Tuesday, October 28 at the Palais du Pharo in Marseille.

📅 Come meet us, discover our projects, and join our three ocean QUIZ sessions at 11am, 2pm, and 4pm at our booth B02b!

✏️ Info & registration: https://www.billetweb.fr/biomimexpo-2025

(–30% with our partner code, contact us!)

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Algae to reduce cow gas?

Algae to reduce cow gas?

Yes, really. ☝️

When a cow digests, it naturally produces methane, a gas with a very high climate impact. It is responsible for about 30% of current global warming related to greenhouse gases.

🌿 Some species of seaweed contain molecules that “calm” fermentation in the stomach, reducing the amount of gas produced during digestion.

When included in the diet in very small amounts, these seaweeds can:

➡️ Reduce methane emissions from digestion by up to 80%

➡️ Improve digestion

➡️ Decrease the climate impact of livestock without harming animal health or production

A powerful way to reconcile livestock farming and climate!

The Regen Ocean Farms project, supported by you since 2024, works with communities in Brazil to develop sustainable, locally grown seaweed for these innovative uses.

➡️ A double benefit: creating an economic sector for local communities while having a positive impact on the climate!

🎥 The project will be featured in our upcoming Pure Ocean documentary 2025: Flor Do Mar. Discover it on Wednesday, December 3, at our Ocean Night. 🌙

Learn more: https://www.pure-ocean.org/regen-ocean-farms/

Des algues pour réduire le méthane produit par les vaches
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