Recycling is a good thing.

But today, it is clearly no longer enough.

Every 4 seconds, somewhere in the world, 1 ton of plastic is dumped into the ocean.

A pace that threatens all life, and reveals one clear truth: we won’t solve this crisis by optimizing a system that is already breaking down.

👉 We need to rethink how we use materials, rethink our consumption patterns…

and perhaps even reinvent the materials themselves.

This is one of the major challenges we have placed at the heart of our Pure Ocean 2026 Call for Projects.

💡 Will a breakthrough solution — a technology capable of changing the plastic/ocean equation — be among the 2026 laureates?

Find out this Saturday, March 21.

An unmissable moment for everyone who wants to help build a more resilient future for the ocean.