#PureOceanLoverChallenge: 52 weeks for 52 sporting challenges
Beyond funding research projects, Pure Ocean organizes sports challenges to create awareness and mobilize civil society. The Pure Ocean Lover Challenge, inspired by the Ice Bucket Challenge, invites people to actively participate in a fun campaign to safeguard the oceans.
Every week, individuals or companies, will take up a sporting challenge: 1, 2, 3 or 5 km, individually or as a team, swimming, running, rowing, kitesurfing, paddling or sailing. Each participant will make a video of their feat and share it on social networks. They will also make a donation to help finance projects supported by Pure Ocean.
This is the first step towards creating Pure Ocean Lover Clubs around the world, a concept that we will be developing in order to demultiply the number of committed and active ocean lovers – Pure Ocean Lovers, for life !