Entries by Pureocean

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What an energy boost!

What an energy boost!

These three days at ChangeNOW 2025 have been incredible: so many encounters, fascinating exchanges, new ideas and the desire to act!

What a pleasure it was to see so many people come together to take action for our future. Thank you to everyone who came to see us, ask questions, share smiles and energy.

An opportunity to meet up with our partners, sponsors, former project leaders and ambassadors… A real moment of sharing and emotion.

We were also lucky enough to attend inspiring conferences given by personalities committed to the planet.

As the famous Paul Watson so aptly put it at one of them:

“There is no time to be depressed about what is going to happen, it is time to act. Think about how to make things good, now.”

A message that resonates deeply with our convictions. It’s high time to act – so what are you going to do about our future?

28 April 2025 by
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A committed duo: Thomas De Dinechin and Aglaé Ribon to cross the Atlantic in Pure Ocean’s colors

A committed duo: Thomas De Dinechin and Aglaé Ribon to cross the Atlantic in Pure Ocean's colors

This Sunday 20 April at 13h02, our ambassador Thomas de Dinechin will be setting off on the Transat Paprec alongside the fabulous Aglaé Ribon! On the programme? 3,890 nautical miles between Concarneau and Saint-Barthélemy.

👉 A unique race… and now 100% double-handed!

🧭 Aglaé Ribon, 27, almost grew up on a sailboat. From Laser to Mini 6.50, via Virtual Regatta, she has never stopped sailing. With her brother, they founded the family stable with a novel format, where everyone takes over: in 2023, she will take part in her first Mini-Transat transatlantic race, and in 2025 it will be her brother Blaise Ribon’s turn.

✨ Thomas joined the family of Pure Ocean ambassadors at the beginning of 2025. An engineer and logistics consultant by training, with a passion for ocean racing, he sails between the office and competitions. After a Mini-Transat in 2021, Thomas is continuing on the Figaro professional circuit. In 2025, accompanied by his partner Almond, he will string together two major races: the Transat Paprec in April, then the Solitaire du figaro in September.

🌱 Proud to represent the colours of Pure Ocean, Aglaé and Thomas carry a strong message: to raise awareness of ocean conservation and support research and innovation projects to protect this vital ecosystem.

“I spend more than a third of the year at sea. The ocean is my playground, but it’s also a precious asset that needs to be preserved.” – Thomas

🌍 Thank you Aglaé and Thomas for promoting our values on the open seas. Godspeed to you both! The whole Pure Ocean team is behind you

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17 April 2025 by
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#AdvancedProjects PlastiDrugs: when microplastics meet medicines… and much more!

PlastiDrugs: when microplastics meet medicines... and much more!

While we have just presented the projects for 2025, projects from previous years are celebrating their anniversaries. 🎂

This is an opportunity for Charlie, our scientific coordinator, to take stock with the researchers we support. This time, we’re heading for Brazil and France with Rafael Trevisan, leader of the PlastiDrugs project.

👉 His objective? To understand the cocktail effects of microplastics and emerging pollutants (medicines, drugs, additives) in two emblematic bays:

Santos (Brazil), where wastewater is very poorly treated,

Brest (France), which is more controlled but also heavily urbanised.

💡 His initial hypothesis? Microplastics act like magnets for pollutants, transporting them around the environment… and delivering them directly into the organisms that ingest them.

📊 After 12 months of research:

Numerous pollutants have been found on plastics (including… cocaine, yes, you read that right),

Ecotoxicity tests on sea urchins show real effects on development,

This summer, tests on juvenile oysters and immune cells will complete the picture,

And already a scientific publication in the pipeline!

✨ This project wouldn’t exist without you: your support makes all the difference. Thank you 💙

🔁 Would you also like to support research that has a tangible impact on the health of the Ocean – and our own? Let’s talk about it!

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15 April 2025 by
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✨ A wave of commitment swept through Paris for an evening of solidarity

✨ A wave of commitment swept through Paris for an evening of solidarity

On Wednesday 2 April, at the magnificent Hôtel de Poulpry – Maison des Polytechniciens, 120 committed entrepreneurs came together for an evening of action and sharing, in aid of ocean research. Thanks to you, we raised €42,600, which will go directly to the innovative projects selected by our scientific committee to protect our oceans. A huge thank you to all of you for your presence, your generosity and your commitment to the ocean. Together, we are advancing research to preserve this vital ecosystem.

💫 A huge thank you to Dift for this cheque presentation, which embodies all the ground we have covered together in the service of the ocean.

🎨 Thank you to the artists and partners who donated exceptional lots for the auction and tombola: Alexandre Mazzia, Ardif, Bruno Fabre, Christophe Chellapermal, Collection Le Manifeste Jaune, Defrise, Elsa Guillaume, Gas Bijoux, Gilles Gambini, Jérémy Gobé, Le Café de la Paix, Orient Express Racing Team, Pierre-Luc Bartoli, Roland-Garros, SeventyOne Percent, Sodexo Live, Terre d’Oc, Thomas De Dinechin and Vasarely. Your generosity contributes directly to funding vital research projects.

🎤 A big thank you to Raphaëlle Duchemin for her inspiring and energetic hosting throughout the evening.

🙏 A big thank you to Maison R&C, Yonathan Chamla for his invaluable involvement in the auction, a real success as always!

Finally, a huge thank you to the Hôtel de Poulpry for its warm welcome in these exceptional surroundings, a real showcase for this exceptional evening.

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4 April 2025 by
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A historic breakthrough for marine conservation in the Aegean Sea!

A historic breakthrough for marine conservation in the Aegean Sea!

We are so proud to have supported the Aegean Coralligenous project, led by Archipelagos. Today, for the first time, the Greek government is considering officially protecting a coralligenous area from destructive trawling. This is a decisive turning point for the Mediterranean!

🔎 Participatory science and seagrass mapping: a method that is proving its worth

This breakthrough is the result of close collaboration between scientists and local fishermen. A recent study published in Ocean & Coastal Management shows that small-scale fishermen have exceptional knowledge of seagrass beds, enabling them to map these habitats with impressive accuracy (up to 92%). Their data is comparable to, and sometimes even more accurate than, official maps. These results validate the value of incorporating this knowledge into marine conservation policies.

🚫 Towards the first no-trawling zone in Greece?

Another of the project’s unprecedented advances: the discoveries made by Archipelagos around the Fourni archipelago (where we were last summer to film Hidden Secret 😉 ) have enabled scientists, fishermen and local authorities to join forces to protect thousand-year-old coralligenous habitats, which are refuges for more than 1,800 species. These 7,000-year-old ecosystems, as precious as they are fragile, are in imminent danger.

The collective work being carried out here is exceptional: thanks to the knowledge of fishermen and the joint efforts of scientists and local stakeholders, we are witnessing a key moment for the protection of the Mediterranean!

🤝 At Pure Ocean, we firmly believe that it is through collective action that we can have a massive impact. That’s why we encourage projects that rely on collaboration with local communities, as they are the ones who hold the knowledge and power to ensure the sustainability of these initiatives.

2 April 2025 by
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Cooling the Mediterranean with pack ice

Cooling the Mediterranean with pack ice

❄️ In the face of intensifying marine heatwaves, an unprecedented experiment is about to be launched: transporting blocks of pack ice from the Arctic to cool the Mediterranean. 😱

The concept is simple:

🔹 Transporting chunks of iceberg by chatGPT-piloted drones,

🔹 Drop them in sensitive areas where temperatures explode,

🔹 Watching gorgonians come back to life and fully flourish.

Future Pure Ocean winner revolutionary in the fight against global warming?… or just a techno-solutionist false good idea to speed up the melting of the poles while worsening the carbon footprint!

Nature doesn’t need emergency air conditioning, it needs strong political decisions to protect the Ocean and the Climate.

1 April 2025 by
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Raising awareness in a different way: a virtual exhibition for the Ocean!

Raising awareness in a different way: a virtual exhibition for the Ocean!

Every year, PROMAN Group makes a commitment to La Goutte Bleue, mobilising its 1,278 branches around the world for a major challenge: to collect as much waste as possible in 48 hours to prevent it ending up in the sea. It’s a strong commitment that’s now going even further!

In 2023, we co-created with PROMAN Group, its Foundation, and photographer Victor Janjic the photo exhibition ‘Taking Care of Nature’, in partnership with L’OCCITANE Group and Sanofi. This travelling exhibition, hosted on their premises, raised awareness of plastic pollution through powerful images. Now it’s accessible to everyone thanks to an interactive virtual version.💡

📆 On 28 March, we unveiled this digital exhibition at a press lunch at Club 29. Thanks to the LMWR agency, this immersive platform raises awareness of plastic pollution through hard-hitting artistic photos and an interactive quiz.

🙌 A huge thank you to PROMAN, the PROMAN Foundation, L’OCCITANE Group and Sanofi for their commitment to this project. ♻️

👉 Want to raise awareness among your staff with an innovative tool? Then get in touch!

28 March 2025 by
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The Shama project in the spotlight again!

The Shama project in the spotlight again!

Last Thursday, Envoyé Spécial on France 2 devoted 15 minutes to “Shama”, an exemplary project that has transformed a small, devastated island in the Philippines into a veritable sanctuary of life.

Sound familiar? Yes, it does! This remarkable initiative was also highlighted in the documentary “The Blue Quest Palawan”, recently published on YouTube.

Led by Frédéric Tardieu, president and founder of the Sulubaai Foundation, Shama is based on a community-based, sustainable approach to preserving marine biodiversity and improving the lives of the inhabitants of Shark Fin Bay.

An inspiring project that proves that science, commitment and local collaboration can make a difference!

Here’s the replay, starting at 1:28 👉 https://www.france.tv/france-2/envoye-special/6990709-emission-du-jeudi-20-mars-2025.html

26 March 2025 by
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Science for all: understanding for better action!

Science for all: understanding for better action!

Un immense merci à France 2 d’avoir mis en lumière un phénomène aussi technique qu’essentiel dans son journal de 20h ! 🙌 Grâce à la vulgarisation scientifique, ces sujets souvent perçus comme complexes deviennent accessibles à tous.

Les médias jouent un rôle clé pour que chaque personne puisse appréhender les enjeux climatiques et se mobiliser. Car nous sommes toutes et tous concerné(e)s ! 🌡️🔥

Dans ce reportage, les chercheurs Rey Mourot et James Bradley du CNRS, rattachés au MIO (Institut Méditerranéen d’Océanologie) expliquent comment des microalgues contribuent à l’accélération de la fonte des glaces au Groenland. 🧊

💡 Comprendre, c’est le premier pas pour agir efficacement. C’est pourquoi chez Pure Ocean, nous travaillons avec les entreprises pour sensibiliser leurs collaborateurs aux enjeux scientifiques émergents. En s’appuyant sur les projets de recherche soutenus, nous les aidons à mieux comprendre les défis environnementaux pour agir en conscience.

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25 March 2025 by
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Orcas dress up too!

Orcas dress up too!

Après 37 ans d’oubli, une tendance refait surface sous l’océan… Les orques du Pacifique Nord-Ouest remettent à la mode un accessoire aussi surprenant qu’éphémère : le chapeau de saumon ! 🐟🎩

Déjà observé en 1987, ce phénomène avait mystérieusement disparu dès l’été 1988… jusqu’à aujourd’hui. Effet de mode chez les orques ? Façon originale de conserver leur repas pour plus tard ? Personne ne sait vraiment pourquoi ils se parent ainsi. Même les scientifiques sont perplexes. 🤷‍♂️

Grâce aux drones, les chercheurs peuvent aujourd’hui observer ce comportement inédit sous un nouvel angle. Une technologie qui n’existait pas il y a 40 ans. L’océan nous rappelle une fois de plus qu’il a encore bien des mystères à dévoiler et combien il est important de comprendre les comportements de ces animaux encore méconnus !

25 March 2025 by