For the past two years, Sage and the Sage Foundation have been working alongside Pure Ocean, choosing to go beyond financial support:

bringing their teams on board, raising their awareness of ocean conservation issues through scientific talks, all the way to taking action in the field.

From this ambition was born a bold idea: the Sage Tour for Pure Ocean.

♻️ A tour of France focused on waste collection, carried out with Sage Group agencies.

🎯 10 agencies registered, 10 clean‑ups. Hundreds of people involved.

🔙 From the very first edition, team engagement was strong:

8 agencies mobilized, more than 300 employees involved, and nearly 3 tonnes of waste collected.

➡️ This year again, Sage confirms its commitment alongside us.

Following an awareness‑raising webinar, employees discovered the projects supported and chose their favorite:

🌱 Bioplastics from the deep.

Then, it was time to take action.

Collect, understand, act. 🧤♻️

The first stop got off to a very strong start.

📍 In Lacanau, with the Bordeaux agency, on Friday, April 3:

90 employees mobilized, 7,500 liters of waste collected, less than 100 meters from the ocean — waste that will never reach the sea. 🙌

A launch that illustrates a long‑term partnership and shows how corporate engagement can translate into simple, collective, and concrete action.

A huge thank you to Sage. Seeing so many employees take action in the field truly brings meaning to this partnership and to our mission.