As you know, the ocean absorbs nearly 30% of our CO₂ emissions. But in return, its acidity has increased by almost 40% since the industrial era.

The result: the 7th of the nine planetary boundaries has now been crossed.

Planetary boundaries are critical thresholds humanity must not exceed to ensure a stable and habitable environment.

🚨 A major warning signal for humanity. But why does it matter?

Because what happens in the ocean directly affects you:

➡️ Fewer corals and plankton means a collapse of marine biodiversity… and the food chain.
➡️ A weakened ocean absorbs less CO₂, accelerating the climate crisis.
➡️ A fragile ocean threatens economic sectors and increases instability for everyone.

👉 The good news? It’s not irreversible. The ozone layer is proof: when humanity decides to act, it can restore vital balances.

🔹 At Pure Ocean, we support scientific research that invents tomorrow’s solutions to protect the ocean. But for these solutions to become reality, we need you.

➡️ Leaders and entrepreneurs: commit your company alongside us.

By supporting scientific innovation, you not only protect the ocean but also the future of our societies and your businesses.

🌍 Facing this boundary being crossed, there are two options: endure it… or act.

And acting starts now.