The ocean has suddenly appeared on the public agenda in recent days. At long last!

But how long will it remain visible? How long before it again becomes the forgotten item on our political, economic and media agendas?

And yet the study by Utopies, published this week in Le Monde, makes no bones about it:

‘The ocean is still largely absent from corporate strategies, even though 40% of jobs in France depend on the marine environment’.

The figure is staggering.

⛔ To see the ocean as a “secondary” issue is to ignore the extent to which it underpins our value chains, even far from the coasts.

⛔ If we fail to measure our impact on marine environments, we are unwittingly contributing to their degradation.

👉 The time is right. Awareness must not be allowed to fade with the end of a summit. But how?

A simple starting point: today, less than 3% of the world’s research budgets are devoted to the oceans.

Even though it covers more than 70% of our planet, regulates our climate, absorbs carbon, generates oxygen and feeds billions of people. This imbalance speaks volumes. It reflects the invisibility of the ocean in our collective priorities – economic, political, scientific. We protect poorly what we understand little. And we understand little about what we neglect to look at.

Given this situation, there is one thing we can do: support research.

Funding science means strengthening our collective resilience and combating misinformation, by favouring knowledge, transparency and proof over approximations and slogans.

At Pure Ocean, this is our commitment.

To support science, to make the link between knowledge and action, and to involve the economic players in this dynamic. Because protecting the ocean starts with understanding it.

So, will you let the ocean be forgotten again?

➡️ Support the ocean, support research: https://www.pure-ocean.org/soutenez-nous/