Every year, PROMAN Group makes a commitment to La Goutte Bleue, mobilising its 1,278 branches around the world for a major challenge: to collect as much waste as possible in 48 hours to prevent it ending up in the sea. It’s a strong commitment that’s now going even further!

In 2023, we co-created with PROMAN Group, its Foundation, and photographer Victor Janjic the photo exhibition ‘Taking Care of Nature’, in partnership with L’OCCITANE Group and Sanofi. This travelling exhibition, hosted on their premises, raised awareness of plastic pollution through powerful images. Now it’s accessible to everyone thanks to an interactive virtual version.💡

📆 On 28 March, we unveiled this digital exhibition at a press lunch at Club 29. Thanks to the LMWR agency, this immersive platform raises awareness of plastic pollution through hard-hitting artistic photos and an interactive quiz.

🙌 A huge thank you to PROMAN, the PROMAN Foundation, L’OCCITANE Group and Sanofi for their commitment to this project. ♻️

👉 Want to raise awareness among your staff with an innovative tool? Then get in touch!